About us
A historic title, rebuilt for the 21st century.
The Sierra Leone Daily Mail holds a significant place in the nation's history. Its revival is not a reprint of a legacy masthead but a transformation into a digital-first, public-service news organisation that blends authority with modern storytelling.
Vision
To be Sierra Leone's leading public-interest media institution: authoritative, trusted, historically grounded and technologically modern.
Mission
To deliver impactful journalism, civic education, editorial leadership and context-rich historical content that strengthens democracy, informs public debate and enhances national unity.
Our core values
Integrity & Accuracy
Every fact verified before publication; corrections made openly.
Editorial Clarity and Strength
Clear writing, strong reporting, no distortion.
Independence of Method
Public-service orientation with editorial decisions free from undue influence.
Civic Responsibility
Awareness of laws, policies and citizens' rights sits at the heart of what we do.
Historical Consciousness
The Archives Project will make decades of reporting searchable for students and researchers.
National Cohesion
A non-partisan tone that celebrates cultural diversity and religious tolerance.
The four pillars of the new Daily Mail
01
The Digital Daily
This website and a mobile app: breaking news, The Daily Brief morning newsletter, and a multimedia hub with Mail Briefings podcasts, video explainers and photo essays.
02
In-depth public affairs reporting
The Mail Investigates desk on the Big Five Agenda, a data-driven Development Tracker, and Parliament Watch for accessible reporting on legislative activity.
03
Niche and specialised content
The Agri-Mail, the Sierra Leone Business Review, Culture & Heritage and Youth Mail, with future desks for energy and education.
04
Leveraging the legacy brand
A premium Weekend Print Edition curating the week's best investigations and features, and the Archives Project digitising the paper's history.
Roadmap
A phased relaunch
Financial viability is critical to editorial independence. The Daily Mail will run on a mixed model: contextual advertising, a freemium membership with a "Friends of the Mail" tier, grant-funded public-interest projects, and paid media training.
Phase 1 · Foundation
Months 1–6
Core editorial team and advisory board, website and brand identity, soft launch of digital platform and social channels.
Phase 2 · Launch & Growth
Months 7–18
Official public launch, newsletters and podcasts, The Mail Investigates desk, membership model.
Phase 3 · Consolidation
Months 19–36
Weekend Print Edition, Archives digitisation, expanded team and freelance network, sustainability targets.